Kiku Obata & Company

Kiku Obata & Company designed a visual identity for the Simmons Family, a small philanthropic organization dedicated to supporting charitable initiatives in and around Alton, Illinois—a historic river town the family has long called home. Inspired by the steady flow of the Mississippi River, the logotype features a customized classic serif typeface subtly shaped to evoke forward movement, symbolizing the family’s enduring commitment to progress and community impact. The result is an identity that honors place, legacy, and generosity.