Kiku Obata & Company

Kiku Obata & Company created the brand identity, packaging, and retail prototype design for Root & Sprig, a fast-casual restaurant concept by renowned chef Tom Colicchio. Located within healthcare environments, Root & Sprig was launched to reimagine hospital dining with a menu of fresh, healthy and flavorful offerings. The identity system reflects this commitment to nourishment and care, blending a clean, contemporary logotype with a vibrant, natural color palette and warm, friendly typographic details.

The retail prototype bring this vision to life, balancing efficiency with hospitality. The café environment is calm, modern, inviting, and intuitively organized, offering a moment of respite for busy patients, visitors, and staff alike. Through thoughtful brand and spatial design, Kiku Obata & Company helped establish Root & Sprig as a new standard in healthcare dining – fresh, high-quality and restorative.