We’re currently working on signage and graphics for Washington University’s new athletic complex designed by Bohlin Cywinski Jackson architects that will retain a portion of the original building built for the 1904 World’s Fair & Olympic games. In researching the building’s history, we’ve been making our way through the school’s archive of sports memorabilia and team yearbook photos starting in 1896. We noticed the many different versions of the University “W” used on jerseys over the years. Even within the same year, different teams wore different letterforms to suit their different sports. While today Universities use one consistent logo, we loved seeing this more idiosyncratic approach that suits each team’s unique character.
