We’ve been working on the launch of Trace, a new clothing line tailored to fit alternative body shapes, in particular for women who have had double mastectomies. The label is being launched by Windy Gay, a breast cancer survivor who chose not to undergo reconstruction. Having long-struggled to find apparel tailored to fit her new figure – not hide it – she set out to launch a collection for women who embrace their flatness. It’s about confidence, resilience and an embrace of the diversity of beauty.
We designed the brand’s identity and landing page where individuals can sign-up for updates and make a gift to support the project. They’re currently fundraising to launch the full collection in the next year. Please check it out!