Block Thirty Seven is a retail development in downtown Chicago, two blocks from Millennium Park and the Art Institute of Chicago. The owners, CIM Group, wanted to raise awareness of its retail tenants among a younger, fashionable audience and appointed us to art direct photography for print and digital campaigns.
Working with photographer Ola Bergengren, we created a series of still life images with products from each retailer. The sets, constructed from paper and everyday materials, reference the modernist constructions of downtown Chicago’s midcentury artists. The images we’re created to be used across a diverse range of media over the course of a year by the client’s in-house team.